Case studies

Context

I founded a Model UN conference from zero in January 2024. No institution behind it, no existing brand, no inherited delegate base — the name, the team and the reputation all had to be built first.

What I did

• Recruited and ran a 20-member core team and a network of 100 campus ambassadors.
• Owned academics, registrations, partnerships, sponsorship outreach, marketing, logistics and on-day operations.
• Secured external sponsorship for the conference.
• Partnered with Sankalp MUN to extend reach across the circuit.

Result

The proof is public: Instagram, event listings, certificates and the digital assets the conference runs on.

Context

An early-stage startup with no marketing function. I was the entire marketing team — strategy, content, distribution and reporting.

What I did

• Full-channel ownership of Instagram, LinkedIn, Facebook and PR.
• Wrote the content: posts, captions, articles and outreach letters.
• Planned and ran 2 paid Instagram campaigns.
• Managed the brand’s name sponsorship of Chakra MUN.

Result

In about four months, followers grew from 30 to 350 (10x) and monthly reach grew from 800 to 23,000 (28x).

Context

B2B lead generation for US-based CPA firms. I joined in June 2026 to build the AI-based outbound function.

What I built

• 2 Smartlead outbound campaigns targeting 10,000+ prospects.
• Sequence logic and deliverability structure.
• AI-supported personalization using Claude.
• Prospect research systems.
• Website and digital-presence support.

1. 01 Prospect research +

   Identifying and qualifying US CPA firms worth contacting.

2. 02 List building +

   Structured, deduplicated lists ready for outreach.

3. 03 Sequencing +

   Multi-step sequences with deliverability structure in Smartlead.

4. 04 AI personalization +

   Claude-supported first lines and variables, checked by hand.

Client and campaign data kept confidential.